Copywriting

Copywriting isn’t just putting sentences together; it’s about writing something compelling for any of your marketing materials to attract audience attention. It is also knowing your exact target audience in order to tailor the text in the most appropriate fashion, by selecting the right tone of voice and message for your audience.

We can identify the specific needs of your target audience and business, and make sure each piece of text we write can market your business to its full potential. This isn’t just writing copy for a press release either, we can write captivating copy for your website, newsletter, direct mail campaign and even for an awards entry to fill up your trophy shelf! Great copy can equal great success for your company as it is communicating to your audience for you, without you saying a word!

It can be a time-consuming task to generate copy, however, with MiniMe’s help, worrying about copywriting is a thing of the past

Branding

Branding is all about the impression you make and that is important! We can help create a brand image for your company and put together a strategic plan to make sure that it is constant throughout every element of the business- consistency is key to an effective brand image! This includes your website, business cards, leaflets, banners, and all other aspects of your company. Essentially, your brand image is what will stick in your customer’s minds and with our help, you are guaranteed to make a lasting impression.

Not only can we help create a fresh new brand identity for your business, we assist you to implement it through our web design services, e-newsletter production, business voicemail script and much more. If you already have plenty of content in place, we are happy to review and freshen it up for you!

The best starting point for your business’ successful marketing strategy is branding, so let us handle the branding, and watch your business grow with customers who are happy, satisfied and ready to recommend your products and services to others.

Direct Marketing

Direct Marketing enables you to target and make direct contact with a specific target audience to promote your business. Collating a specific database of contacts is integral to an effective direct marketing campaign, and if you already have a substantial database but aren’t doing anything with it, you could be sitting on a gold mine! MiniMe Marketing help you to take full advantage of your database to ensure that all your direct marketing campaigns are going to your relevant target audience. On top of this, we can help you to identify and reach new customers for your business through direct marketing.

If you are a small business, direct marketing allows you to focus potentially limited marketing resources on areas that are most likely to get results, as you are taking a direct approach to the exact demographic you want to target. This can be a much more efficient method of marketing funds aren’t being wasted on potential dead ends and all your marketing campaigns and materials are going to your target audience. We can design e-shot templates to go out to your audiences and write captivating copy to feature on direct mail campaigns to get your important message out there.

Internal Marketing

Through internal marketing we can help your business growth and brand through multiple different strategies. We can do this through team building events for your current staff in order to boost team morale, which in turn will reflect positively on your business and customers. Here at MiniMe Marketing we understand the importance of the total customer experience and can help you to shape a positive customer experience across all platforms including for your employees. A happy and positive team often equals a happy and positive reaction to your business!

We can help you with regular staff newsletters, employee emails, suggestion boxes, internal presentations, staff meetings, bulletin boards and more fun and creative ways to engage the team at work. Internal marketing creates a sense of community between colleagues in the office, making them feel valued.

If you want to expand your company further internally, and generate interest in your business and job roles available, internal marketing is ideal!

Marketing Materials

Yes, people do still want marketing materials like brochures and leaflets, and it is something tangible for your business growth. According to a late 2018 report by JICMAIL, 70% of consumers are driven online as a result of receiving direct mail marketing communications resulting in greater Return on Investment than email.

A hard copy of something such as a flyer to hand out to potential clients is ideal to grab their attention even if they don’t have time to stop and talk, the copy on your marketing materials can do the talking for you and generate interest! Having a hard copy of something also means that it will stay with clients, unlike an email or Tweet that can easily be ignored, deleted or scrolled past. A brochure is another brilliant marketing tool, which can hold all the essential information about your business in just a couple of pages! Not only that, by making it aesthetically pleasing and consistent with your brand image, it is something that can attract the attention of a client amongst the junk mail in their letter box. A captivating brochure or leaflet will generate a great amount of marketing and business on its own without any interference from you. Thus, allowing you to focus your time on other aspects of your business.

If you are holding a promotional event, you may also want unique or bespoke marketing materials such as mugs, keyrings, pens or desk planners, as a little something extra to hand out to potential clients. It is possible that a piece of paper could be thrown away, but people can never have enough pens in the office! The team here at MiniMe Marketing & PR Consultancy can help you to design these marketing materials in order to target and attract your audience

Event Management

An event is often a great way to network and meet new potential clients for your business, or to market your business to a local community. Sometimes, holding an event such as a Christmas party can be great for internal team building and if it’s done right, will create a good impression on your employees. If you are looking to celebrate a recent success such as winning new clients or completing a big project or business goal, a party can be the perfect way to be inclusive of all employees who took part in securing the new deals and business achievements. It’s an excellent way to keep raising morale along with business growth!

An event such as a seminar can also benefit your business, not only through communicating a wealth of knowledge in your industry but also as an advertisement of your business. If you wish to expand your customer reach, a seminar can work as a portfolio of your previous triumphs and showcase your experience as well as knowledge in your relevant field and industry.

If you have a big event you want to throw, whether it is a seminar, client event or even a Christmas party, we can take care of all aspects of the event to ensure that it runs smoothly, professionally and creates the best impression possible on the people in attendance. The team at MiniMe Marketing can work from the outset to make the event possible, including finding an appropriate venue, creating and issuing the invitations, putting together presentations to show at the event and designing marketing materials to hand out on the day.

PR & Awards

Do you need exposure for your company? Do you have an interesting story or project that you’ve been working on? Get it out there! All you need to do is give the team at MiniMe Marketing some basic information, and we can put together a compelling and interesting press release to be issued out to your local press.

MiniMe Marketing can also get your news noticed through our extensive range of contacts and send your important news out to the press to generate attention from multiple audiences. Through this, you can get your business name out there and communicate current news and recent business triumphs to a wide range of people – including potential new clients.

Wouldn’t it be great to sign off that press release as an award-winning company? Well with MiniMe Marketing that is also a possibility! We can discover and recommend different local and national awards in your sector and write effective awards entries that are sure to get you shortlisted and fill up your awards shelf! Not only will this increase your company’s reliability to your target audience, it will raise awareness and generate interest across different platforms. We can share your news about winning an award on social media, via blogs and online articles and through e-communications to your client database. You could already be eligible for an award for all your hard work but might not know how to best sell yourself and your business, that’s where we come in!

Targeted Advertising & Promotion

Here at MiniMe Marketing, we don’t believe in mass marketing. Putting generic advertisements in generic publications cis one of the least effective ways to market your business, especially if you’re from the SME sector, as it fails to target the specific people that will be interested in what your business offers. We believe that the best value for money comes from targeted advertising to specific potential customers, as it ensures that all the hard work that goes into your marketing campaigns and materials isn’t being wasted on audiences who have no interest in whatever it is that you are marketing.

We can research and recommend publications suitable for your business and specific sector, before putting any form of marketing materials together for you, in order to ensure what you’re doing is going in the most effective direction. Following this, we can put together a wealth of different targeted promotional and adventurous materials designed to gain the best response from your target audience.

Social Media

Social media is such a prominent part of marketing today, it is rare that you will meet a person or business who isn’t on at least one social media platform. This is purely due to its quick and easy way of getting your company name out to millions of people at a time- an opportunity every business should take advantage of. Social media marketing is the fastest and most cost-effective form of marketing, as it costs nothing to set up a profile for your business on LinkedIn, Facebook, Twitter and more.

We can do more than just write the odd post with a hashtag, we can put together a personalised plan and strategic social media schedule in order to get your business out there. We can highlight which social media platforms will benefit your business, and then create interesting posts to go out to all your followers and connections, and through this generate more. MiniMe Marketing can also go into your social media accounts and follow or like relevant pages to your industry to ensure that your posts are going out to the right people. The posts that we can draft together can include interesting news from your industry current news about your company, testimonials from your clients and specific posts to your business. Then, we add in some promotional hashtags, post to relevant groups and then just sit back, relax and watch the retweets, views, shares and likes roll in!

Websites

A website is a stable base for all clients to visit as it is accessible to all at any time, establishing you as a reputable and professional business.

Here at MiniMe Marketing, we can put together a whole new website for your company if needed, including the design and search engine optimisation. However, if you are happy with your current website but feel it just needs an update or refresh, our team will go in and revamp the aesthetics and content to ensure that your website is looking its best for new and existing customers.

Search Engine Optimisation (SEO) is an integral part of your business website, as people won’t find you on Google if you don’t have effective SEO in place. By inserting keywords throughout the copy and linking them back through your website, they will be picked up by Google and other search engines through SEO and you will begin to climb up the rankings, the better your SEO, the higher up the page you will be! This essentially means that more and more people will find your business over competitors, and clients will be directed towards you rather other companies. SEO is something the team here at MiniMe Marketing have experience in and are happy to help you with