LWA, Longevity

The Client Need

LWA were looking to increase their brand awareness and raise their profile, with a specific focus on their Audit & Technical Director, Steve Collings FCCA, who is a senior figure in the accountancy sector and an author of over 20 publications.

Our Solution

We have written and distributed press releases for LWA with a focus on Steve’s multiple book launches and the growth of their business with local, national and trade press. Not only that we have written a plethora of awards entries over the years and managed these high-profile nominations along with getting Steve onto numerous media platforms including radio and television webinars. This has been supported by targeted advertising in the format of editorials and blogs uploaded to their website, which highlights LWA’s expertise about business and financial advice. We identified target placement in business publications aimed specifically at the SME sector.

The Success Story

LWA have gone on to receive many prestigious awards such as the Professional Service Provider of the Year at the Altrincham & Sale Business Awards and Independent Firm of the Year Scotland & North England at the British Accountancy Awards 2014. Steve Collings has won awards such as Outstanding Contribution to the Accountancy Profession at the Association of International Accountants Awards 2013 and Accounting Technician of the Year at the British Accountancy Awards 2011.

All of Leavitt Walmsley Associates press releases have gained excellent coverage in publications such as The Business Desk and The Manchester Evening News, as well as accounting publications which has led to demand for interviews, exceeded expectations for profile raising, and most importantly gained new clients across the country.

We have remained with LWA as their profile has increased and our most recent success story of contributing to their raised profile and increased client base is the ongoing promotion of the sponsorship with local teams which we celebrate on social media and through monthly e-communications. This has presented their content and brand to new businesses who have found LWA through their sponsorships with a local rugby and ice-hockey team. For example, a sponsored advertisement on the local rugby team’s shorts as well as through Tweets regarding their sponsorships and showcasing support which fans and members of both the local rugby and ice-hockey team have re-tweeted, liked and shared on.

Testimonial, Steve Collings at Leavitt Walmsley Associates Ltd

“We have worked with Rina for a number of years and have always found her to be extremely reliable, dedicated and very efficient. Her work is of a very high standard and always delivered on time and she has been instrumental in enabling our practice to meet its objectives. I would have no hesitation in recommending Rina at all.”

Leavitt Walmsley Associates is an independent accountancy practice based in Manchester with a nationwide client base and one of our longest-standing clients. Here at MiniMe Marketing we provide the whole suite of marketing and PR activity for LWA, including; creating brochures, designing their new website, updating their web copy when needed, creating monthly social media content across multiple platforms, blogs and e-communications.